
Creative Hosts is not a traditional supplier of glamping structures or accommodation, but rather a specialist consultancy, membership platform, and creative support network designed specifically for owners and operators in the glamping, short-term rental, and unique stays sector. Founded and led by Kate Morel – an experienced and well-respected figure in experiential hospitality – the platform focuses on helping businesses move beyond “standard” accommodation and into the higher-value world of experience-led stays.
At its core, Creative Hosts is built around the idea that success in today’s market is no longer driven purely by facilities or marketing, but by story, originality, and emotional connection. The platform helps operators develop distinctive brands and guest experiences that stand out, attract higher-paying customers, and generate stronger loyalty and repeat bookings.
Rather than selling physical products, Creative Hosts offers a mix of membership, mentorship, and consultancy services tailored to hospitality entrepreneurs.
Key elements include:
- A professional membership community for glamping and short-term rental operators
- Creative business strategy and experience design guidance
- Access to expert insights, webinars, and industry specialists
- Resource libraries with templates, ideas, and practical tools
- Peer-to-peer support and collaboration
- 1:1 consultancy with founder Kate Morel
This positions Creative Hosts firmly within the “experience economy” side of glamping, where the focus is on creating memorable, story-driven stays rather than simply providing accommodation. As guest expectations evolve, this layer of expertise is becoming increasingly valuable for operators who want to differentiate and avoid competing purely on price.
How They Can Help Your Glamping Business
Creative Hosts is particularly valuable for operators who already have (or are planning) a glamping site but want to unlock its full commercial potential. Their approach helps businesses move from “nice place to stay” to “destination experience,” which can significantly impact both occupancy and pricing.
They support glamping businesses by:
- Improving occupancy and revenue through better positioning and guest experience design
- Helping define a clear brand story and niche, making marketing more effective
- Providing practical, proven strategies for pricing, design, and diversification
- Encouraging innovation over imitation, helping operators stand out in a crowded market
- Offering ongoing support and community insight, reducing trial-and-error decision making
- Guiding operators into the experience economy, where guests pay more for meaningful stays
For new entrants, Creative Hosts can help shape a concept from the outset, avoiding costly mistakes. For established businesses, it provides a way to refresh, reposition, and scale through more creative and strategic thinking.
Creative Hosts is best seen as a strategic partner rather than a supplier – one that helps glamping businesses think differently, stand out more clearly, and ultimately perform better in an increasingly experience-driven market.

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